{"id":2112,"date":"2026-07-08T13:25:24","date_gmt":"2026-07-08T18:25:24","guid":{"rendered":"https:\/\/qronews.info\/?p=2112"},"modified":"2026-07-20T13:29:08","modified_gmt":"2026-07-20T18:29:08","slug":"verano-2026-sera-una-temporada-muy-retadora-starc-anahuac-cancun","status":"publish","type":"post","link":"https:\/\/qronews.info\/?p=2112","title":{"rendered":"Verano 2026 ser\u00e1 una temporada muy retadora: STARC An\u00e1huac Canc\u00fan"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">De acuerdo con el \u00faltimo estudio&nbsp;<em>Monitoreo de mercados<\/em>&nbsp;presentado por STARC An\u00e1huac Canc\u00fan, el verano 2026 ser\u00e1 una temporada muy retadora, a causa de temas como la afectaci\u00f3n a\u00e9rea, el sargazo, entre otros puntos, confirm\u00f3 Francisco Madrid, representante del Centro de Investigaci\u00f3n Avanzada en Turismo Sustentable (STARC por sus siglas en ingl\u00e9s).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abEl verano se ve como un verano muy retador, por temas de insuficiente oferta a\u00e9rea, el propio sargazo, el permanente tema de percepci\u00f3n sobre seguridad y por la competencia, adem\u00e1s por el momento que vive la propia industria desde principios de a\u00f1o con el tema del conflicto en Medio Oriente y el petr\u00f3leo\u00bb, plante\u00f3 el acad\u00e9mico.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s all\u00e1 de la inflaci\u00f3n o los conflictos internacionales, en STARC identificaron retos internos cr\u00edticos, entre los que destaca una preocupante disminuci\u00f3n del 22.5 por ciento en la oferta de asientos de avi\u00f3n provenientes de mercados clave en Norteam\u00e9rica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aerol\u00edneas como American Airlines y United han reducido su capacidad en un 14.9 y 17 por ciento, respectivamente, mientras que la salida del mercado de Spirit Airlines ha dejado un vac\u00edo dif\u00edcil de llenar, sumado al caso de Magnicharters, que mov\u00eda un importante n\u00famero de turismo nacional.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta falta de conectividad, reconoci\u00f3 Francisco Madrid, condiciona el flujo de turistas y eleva la competencia con otros destinos internacionales que hoy resultan atractivos por sus tarifas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advirti\u00f3 que la combinaci\u00f3n de factores exige una respuesta inmediata por parte de los prestadores de servicios y se ve necesario mapear la geograf\u00eda de inter\u00e9s y anticipar c\u00f3mo los factores externos inciden en la mente del consumidor a corto plazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mientras que en el an\u00e1lisis segmentado por regiones se identificaron comportamientos muy diversos entre los viajeros: el sur de Estados Unidos, particularmente Texas, se mantiene como un mercado leal con una alta tolerancia a variaciones de precio y al fen\u00f3meno del sargazo, mientras que otras zonas, como el medio oeste y el este, se encuentran en una denominada zona de fricci\u00f3n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abEn ciudades como Chicago y Nueva York, el inter\u00e9s por el Caribe Mexicano compite directamente con destinos europeos, especialmente cuando los precios de los paquetes todo incluido superan los 500 d\u00f3lares, provocando una fuga de demanda hacia el viejo continente durante el verano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el mercado nacional, Monterrey sobresale como la plaza con mayor potencial debido a su inter\u00e9s por segmentos de lujo y una ventana de reserva corta que permite captar viajeros de \u00faltimo momento, pero en la Ciudad de M\u00e9xico el consumidor muestra una alta sensibilidad a los incentivos financieros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La recomendaci\u00f3n para el sector, enfatiz\u00f3, es evitar una guerra de precios que afecte la rentabilidad y apostar por mejorar la propuesta de valor percibida por el turista.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De acuerdo con el \u00faltimo estudio&nbsp;Monitoreo de mercados&nbsp;presentado por STARC An\u00e1huac Canc\u00fan, el verano 2026 ser\u00e1 una temporada muy retadora, a causa de temas como la afectaci\u00f3n a\u00e9rea, el sargazo, entre otros puntos, confirm\u00f3 Francisco Madrid, representante del Centro de Investigaci\u00f3n Avanzada en Turismo Sustentable (STARC por sus siglas en ingl\u00e9s). \u00abEl verano se ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,5],"tags":[],"class_list":["post-2112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estados","category-mas-recientes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Verano 2026 ser\u00e1 una temporada muy retadora: STARC An\u00e1huac Canc\u00fan - QRONEWS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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